Daily [Groove] D a i l y G r o o v e

Three steps between wash days: hydrate, nourish, and seal.

Hydrate with the Hydration & Detangle Spray to refresh moisture and add slip.
Nourish with the Nourishing Multi-Use Oil to soften, add shine, and support moisture retention.
Seal with the Sealant Butter to help slow moisture loss and keep hair feeling soft between wash days.

Shop Our Routines

Wash Day Steps

Daily Groove

Full Routine

THE DAILY GROOVE

Three Steps. One Moisture Routine.

Hydrate first. Add lightweight nourishment and shine. Then seal it all in. Three intentional layers, each designed to do a different job between wash days.

Hydration & Detangle Spray

$15.99

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Nourishing Multi-Use Oil

From $12.99

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Sealant Butter

$25.99

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Routine Step

1 — Hydrate

2 — Nourish

3 — Seal

The Payoff

Fresh moisture and slip that helps hair feel softer and easier to detangle.

Softer, shinier hair with a lightweight layer that helps hold onto moisture.

Longer-lasting softness and a richer final seal that helps slow moisture loss.

Inside the Formula

Slippery Elm · Marshmallow Root · Glycerin · Pro-Vitamin B5

Avocado Oil · Jojoba Oil · Jamaican Black Castor Oil · Neem Oil

Shea + Mango Butters · Avocado + Jojoba Oils · Carnauba Wax

Why It Works

A water-based mist delivers the moisture your routine starts with, while glycerin helps attract hydration and slippery elm and marshmallow root add slip for easier detangling and refreshing.

A blend of plant oils coats and smooths the strand, helping reduce friction while adding softness, shine, and light sealing support without needing a heavy layer.

Rich butters, oils, and carnauba wax create a protective layer over the strand, helping slow moisture loss and keep dry lengths and ends feeling softer between wash days.

Best For

Dryness · tangles · daily refreshing · locs · braids · protective styles

Scalp + lengths · shine · dry ends · light sealing · pre-wash care · beards

Dry lengths + ends · moisture retention · protective styles · braids · twists · locs